Jollychic Cooperates With Meraas And Dubai Holding In “Hala China” Project

JULY 19 2018

The Hala China initiative, jointly launched by Meraas and Dubai Holding earlier this year, has announced the signing of its first strategic agreements at a press conference at Bvlgari Resort Dubai. The event was organized by Meraas, with support from the Consulate-General of the People’s Republic of China in Dubai, and also saw the establishment of a new Hala China Board of Directors.

Dubai-based Emirates Airline was appointed official carrier for Hala China, with plans to develop attractive packages and privileges for Chinese speakers across its seven routes from China.

Payment services company Union Pay will be the preferred payment partner for the initiative, with Bank of China also looking to establish long-term economic relationships through its own range of financial services.

Other organizations to join the initiative include Dubai Parks & Resorts, Bank of China, China Everbright Group, Union Pay, China CYTS Tours Holding Co, Hikvision, Jollyؤhic, Mafengwo, Utour Group, DYO Consultants, Zhongteng Tianchuang Information Technology and Sino-Union Reserve Investment. The remit of these partners spans banking, finance, travel, tourism, marketing, technology, e-commerce, education, entertainment, and the environment, and will result in direct investment while creating a seamless visitor experience.

Abdulla Al Habbai, Group Chairman at Meraas, said,"Signing the initiative’s first strategic agreements is the first step towards achieving shared prosperity and is both symbolic and significant in providing Hala China with a foundation upon which to build. We are confident that the strategic partnerships signed today are the first of many, and that they have the potential to strengthen relationships between businesses, investors, entrepreneurs and travellers in the UAE and China for generations to come."

Hala China focuses on creating an annual schedule of experiences and tourism packages catering to Chinese visitors, across seven categories – stay, shop, eat, play, explore, wellness and concierge. As part of the yearlong pipeline of activities, the city will host a series of events and programs including food festivals, fashion shows, sporting events, music festivals, Chinese cultural pageants and more.